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This section can highlight a specific service or customized program, a potential problem your typical customer may have, a description of how perform your services or how often they are performed, or any narrative that informs and engages potential residential landscaping customers. Be sure to write to your audience. Most of the visitors to this page will be homeowners looking for expert solutions to their landscaping needs. If they have a specific need, such as a garden installation, a section that talks directly about the installation process (photo to the right) will quickly catch their attention. Other readers will simply move to the next section if they’re not interested. If your reader has a general need, he or she will be looking to see “how” you do pest control, and may read a targeted section even though that service is not needed.

Use bulleted lists to promote program highlights or guarantees.

Example: We use of safe, eco-friendly products that won’t harm the health of your family, children, or pets.

You can also use bullets to list treatment areas or list specific steps involved during a scheduled visit.

There are many directions you can go with this first section. The goal is to connect readers who are interested in enhancing their property with the information they need to make a buying decision. Each potential customer is different. One may be drawn in by a low price (or the fact that you give a price at all). Another may find comfort in knowing that you put have been awarded accolades or recognized in publications. This page should attempt to give all potential customers a reason to take the next step.